The FDA wants to know what ‘natural’ means to you

The FDA wants to know what ‘natural’ means to you

Natural is a word that means different things to everyone. For some, it is a positive and beautiful word. However, due to marketing practices, ‘natural’ has been turned into a deceiving word that disguises products and safe and healthy.

As written in an FDA statement:

“Because of the changing landscape of food ingredients and production, and in direct response to consumers who have requested that the FDA explore the use of the term “natural,” the agency is asking the public to provide information and comments on the use of this term in the labeling of human food products. “

The FDA wants to know what natural means to you.

For the first time, the FDA is opening up the word natural to public definitions in order to regulate the word more accurately and to protect consumers from false labeling.

The FDA writes on its website:

FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”

The FDA is asking the public questions such as the following:

Whether it is appropriate to define the term “natural,”
If so, how the agency should define “natural,” and
How the agency should determine appropriate use of the term on food labels.

To find out how to comment on the term ‘natural’ go to the FDA’s website.

Note: None of the information in our website is intended to diagnose, treat, cure or prevent any illness or disease. The content on our website is for educational purposes only.

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1. “Think You Know What ‘Natural’ Means? The FDA Wants You to Share.” TakePart. TakePart, n.d. Web. 23 Nov. 2015.
2. “”Natural” on Food Labeling.” U.S. Food and Drug Administration, n.d. Web. 23 Nov. 2015.

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