Organic Gatorade is on its way

Organic Gatorade is on its way

Energy drinks like Gatorade have a bad reputation, because though they sometimes they have ingredients, they are loaded with sugar or artificial sweeteners that are known to have detrimental health effects. However, there has recently been some good news on the energy/sports drink front, as PepsiCo has announced that organic Gatorade is on its way in 2016.

Because of the deservedly negative attention that soda is getting nowadays, PepsiCo is looking to increase revenues by looking outside of soda.

Al Carey, the CEO of Pepsi announced that his company would launch an organic version of the most popular sports drink in the world.

It’s a consumer interest,” Carey said at Beverage Digest’s Future Smarts conference. “I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer — do it.”

The company also announced that they will be launching a new line of non-GMO Tropicana juices in the year 2016.

Although the new Gatorade will be organic and GMO-free, some experts are still skeptical.

As written in a TakePart article:

True, compared with full-calorie Pepsi, Gatorade has about half the calories and sugar. But a 20-ounce Gatorade Thirst Quencher (the “original” Gatorade) still has 34 grams of sugar—completely and utterly superfluous sugar, at least for anyone who’s not engaging in at least an hour of intense, continuous exercise each day. To put that into perspective, the World Health Organization earlier this year released its revised recommendations for how much added sugar we should be consuming. For the average adult, that equates to less than 50 grams per day, and ideally, the WHO says, we should be aiming for less than 25 grams.

Jim Krieger, MD, MPH, executive director of the Institute for Healthy Food agrees.

“My impression is that they are seeking to attach an organic health halo to a product that contributes to obesity, diabetes and other chronic diseases in order to boost sales, said Krieger. “I doubt there are any health benefits to organic sugar, relative to conventional sugar, and even if there were, they’d be too small to counterbalance the negative health effects of the sugar itself.”

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Energy drinks may pose risk to public health.
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Miraculous energy drink.

1. “Pepsi Is Launching a New Kind of Gatorade in 2016.” Business Insider. Business Insider, Inc, 14 Dec. 2015. Web. 22 Dec. 2015.
2. “Organic Gatorade Is Coming Soon to a Store Near You.” TakePart. TakePart, n.d. Web. 22 Dec. 2015.
3. “PepsiCo’s Launch Of Organic Gatorade Is A Fit Of ‘Good For You’ Madness.” Forbes. Forbes Magazine, n.d. Web. 22 Dec. 2015.

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