Nestlé to ban artificial coloring from products

Nestlé to ban artificial coloring from products

Nestlé, one of America’s most popular candy companies is changing the way they make their products.

A press release states the intentions of Nestlé to ban artificial coloring from their candy.

This announcement will change about 250 current chocolate products, and 75 recipes. They will get rid of food colorings such as Red 40 and Yellow 5, and artificial flavorings like vanillin from their products.

Dyes like Red 40 and Yellow 5 are to be substituted by annatto, a natural coloring from the seeds of the fruit from the achiote tree. “Annatto is a natural colorant that comes from the seeds [found in the fruit from the achiote] tree that grows in the sub-tropic region,” Leslie Mohr, the nutrition, health and wellness manager for Nestlé explained.

The company believes that customers will not be able to tell the difference in taste. “When making these changes to more than 75 recipes, maintaining the great taste and appearance consumers expect from the chocolate brands they know and love is our No. 1 priority,” said Mohr.

Market research showed that 60 percent of Americans take food coloring into consideration when buying products. “We know that candy consumers are interested in broader food trends around fewer artificial ingredients,” said Doreen Ida, Nestlé USA’s president of confections and snacks. “As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors.”

Nestlé says they will make these changes by the end of the year 2015. This decision will make Nestlé USA the first major U.S. candy company to remove these types of ingredients.

For the full press release from Nestlé.

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REFERENCES:
1. “Nestlé USA Commits to Removing Artificial Flavors and FDA-Certified Colors from All Nestlé Chocolate Candy by the End of 2015.” Nestlé USA. Nestlé USA, 17 Feb. 2015. Web. 23 Feb. 2015.
2. “Chocolate Makeover: Nestle Dumps Artificial Colorings.” NPR. NPR, 19 Feb. 2015. Web. 19 Feb. 2015.
3. “Nestlé USA to Remove Artificial Ingredients From Candy.” Wall Street Journal. Wall Street Journal, n.d. Web. 23 Feb. 2015.
4. “Nestle Dropping Artificial Flavor, Color From Chocolate Bars.” WSYX. ABC, 23 Feb. 2015. Web. 23 Feb. 2015.

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